Back off you muppets! You probably been there either as the protagonist or as the wanker behind! How annoying isn’t it when someone tries to sniff your butt for ages on the high way? This word game gave us the opportunity to create an original space invader chasing the car in this spot!
Accidents are very common in the UK, and probably all over when the distance isn’t kept with safety marginal! Well, lecture is over: BACK OFF!!
Client: Highways England Agency: DDB Adam&Eve Produced by: Smuggler UK Post production: Swiss International AB