Love is in the air

Boys will be boys and in football they love to hug and do the “gay pile” after a successful goal! But when two men are in love it might ot be that easy in this sports atmosphere! We wanted to change that and was very keen to make this spot that was aired in the break of an important world cup game when Sweden played.

Client: ICA & Svenska fotbollsforbundet

Agency: King

Produced by: Bleck Stockholm

Post production: StyleWar