MEN AND WOMEN IN TIGHTS
A burger is fuel for physical activity, and printed on your tights you have a goal to relax and pop open a coke and enjoy the burger for a moment of relaxation after weeks of 24/7 training like crazy. It reminds the athlete about us regular people that isn’t so much in the gym.. They feel they for a moment are just like us and that motivates them to win!
Client: McDonalds Agency: DDB Produced by: Standart Post production: StyleWar/Swiss